Mass Communication

The FCC's Blue Book and the Postwar Struggle for the People's Airwaves, 1945-1948

A key initiative borne out of the 1940s media reform movement was the so-called Blue Book, a high-water mark for FCC progressive activism that mandated social responsibility obligations for broadcasters in return for using the public airwaves

Motivations and Sources for Traditional and Internet Television by U.S. and Australian Students

This study explores the extent to which television and Internet use, television motivations, need for innovativeness, Internet self-efficacy, and demographic factors influence college student Internet television (ITV) use.

Mobilizing the Public: An Examination of How Well U.S. Online Newspaper and Citizen Journalists Promote Community Engagement

Online citizen journalists feel that they can reach a public that has been overlooked at the hyperlocal level, according to a recent survey.

Explaining the Persuasive Effects of Entertainment Education Programming: An Empirical Comparison of Three Theories

This research was designed to test the mechanisms by which entertainment-education television programs influence behavior.